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State of the World 2004: Consumption By the Numbers |
Enviat per mtz
Publicador* Original: Worldwatch Institute |
THE GLOBAL CONSUMER CLASS:
The global consumer class (users of televisions, telephones, and the Internet, along with the culture and ideals these products transmit) totals some 1.7 billion people—more than a quarter of the world. Almost half of this class now lives in developing countries, which also have the greatest potential to expand the ranks of consumers.
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Global spending on advertising reached $446 billion in 2002 (in 2001 dollars), an almost nine-fold increase over 1950. More than half is spent in the U.S. markets.
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